This is the decade of redesigning enterprise processes for e-business ! Creating a process advantage has always been a formidable strategic weapon for business enterprises, but the internet and e-business have brought new urgency to it. A different form of business process redesign or reengineering (BPR) has been ignited by e-business to create value in new and exciting ways.
I cannot imagine any career in line management that will not require basic skills in BPR for e-business. Whether you are in a start-up that is trying to design new marketing processes around the internet, or in a large traditional brick-and-mortar enterprise that is redoing its supply chain for e-business, or in a Big 5 consulting company that has an electronic commerce practice, or a non-profit that is restructuring web-based customer service, or whether you work in Stockholm or Singapore -- you will definitely need skills in BPR for e-business. The career advancement opportunities that it opens are endless.
In such an environment, business professionals need to learn how to describe, analyze, diagnose, and redesign a business process through robust BPR methodologies and tools. In an era of e-business, redesigning a business process involves more than restructuring the workflow. It also involves changing the information flows around the business process, and changing the knowledge management capabilities of the process by harnessing the collective intellectual assets around it. This book is targeted to the practicing or future business professional/manager who would like to learn how to carry this out in e-business settings.
About the Author
Omar A. El Sawy is Professor of Information Systems at the Marshall School of Business, University of Southern California. His Ph.D. is from Stanford Business School. |
