Starting a new business venture is like going into a tropical forest on a treasure hunt. There are rewards to be won, in both material wealth and in personal satisfaction, but there are dangers lurking and you can easily lose your way.
This book is written not only to help you convince your financial backers that you will succeed and come back with a bag of gold, but also to help you write your own guidebook for the journey. The author has himself spent 40 years on foot among the trees, both in small business on his own account and as a guide and adviser to others.
Before beginning work on your business plan or your cash flow forecast, you would do well to ask yourself two vital questions.
